New Main Street Manager Named

 Building a Better Boyertown is very pleased to announce that Jillian Magee has been hired as the new Main Street Manager.  Jillian comes to BaBB with high level credentials, including a Masters Degree in Arts Administration and Museum Leadership. from Drexel University.  She has hit the ground running, re-energizing BaBB committees, re-organizing the office, communicating with the entire business community in town on a regular basis and generally bringing renewed energy to the organization. Before working with BaBB, Jillian had volunteered with many local non-profits, learning how each one excelled.  She lives in Boyertown and is committed to making Boyertown a better place to be.



New Tourism Coordinator Named

 Building a Better Boyertown’s Tourism Initiative is also very pleased to announce that Adriene Billet, who holds a Bachelor of Fine Arts Degree from Temple University, has been brought on board as the new tourism coordinator. As a former event planner in the Philadelphia area, she brings knowledge plus an amazing command of social media to the position. She aims to extend the reach of tourism and marketing of Boyertown as widely as possible.  Adriene lives in Boyertown and is committed to Boyertown as the best possible home for her growing family.


Great Success with Shop Local Win Big

 During May, Building a Better Boyertown managed a very successful Shop Local Win It Big gift card raffle, where every entry had a chance of winning hundreds of dollars in gift cards to local Boyertown businesses.  All of the participating businesses donated a $25 gift card or certificate to their business.  Each participant who purchased a $25 or more gift card for a business was entered into a huge prize pool of gift cards.  Purchases were made through the website between May 11 – 15.  The event raised $7,125 for local stores in gift card sales.  A true success.


Local Cooperation Grows

 Building a Better Boyertown is working cooperatively with Berks-Mont Business Association and Tri-County SCORE to provide resources for businesses working to reopen during Covid-19. A Renew, Reinvent, and Rise landing page was developed for reference to best practices.  Complementary signage for display in store windows, which illustrates that the business is using best safety practices was designed and available at Everything Printing.


Building a Better Boyertown is also cooperating with the Pottstown Health and Wellness Foundation to deliver the Home Garden Contest.  Entries are being accepted for Best Young Gardner, Best General Garden, Best Vegetable Garden, Best Pleasant Porch, and Best Outdoor Oasis.



Assisting Local Businesses

 Building a Better Boyertown is coordinating with Nyce Law Office to help any local businesses that are feeling the economic pain from the COVID-19 shutdown and are contemplating closure. Contact the law office before making any decisions on the future of your company to make sure all sources of economic help have been exhausted. This includes checking insurance policies for business interruption, which may be applicable because of COVID-19.